The Emotion Machine

“Habits aren’t destiny — they can be ignored, changed or replaced. But it’s also true that once the loop is established and a habit emerges, your brain stops fully participating in decision-making. So unless you deliberately fight a habit — unless you find new cues and rewards — the old pattern will unfold automatically.”

Source: How Companies Learn You Secrets

Really great piece, with many useful insights into psychology, marketing, and neuroscience.